Do I need a brand and website built together?

The most common sequencing mistake new businesses make is this: they get a logo designed, then months later hire someone to build their website, and end up with two things that don't quite fit together.

It's an understandable mistake. Brand and web feel like separate projects. They have different deliverables, often different budgets, and are frequently handled by different people. But treating them separately creates a problem that's expensive to fix and immediately visible to the clients you're trying to impress.

The problem with building them separately

When your website is built without a complete brand in place, the designer is making decisions in a vacuum. They're choosing typography, colors, and visual language based on incomplete information — or worse, based on whatever looked good to them that week.

The result is a website that feels generic. It might be technically well-built, but it doesn't feel like it belongs to a specific business with a specific point of view. And that feeling — or lack of it — is what separates a website that converts from one that just exists.

The retrofit problem

The more expensive version of this mistake is building the website first, then trying to apply a brand to it later. Now you're paying to redo design decisions that were already made. Colors need updating, typography needs replacing, imagery needs reshooting or resourcing. The retrofit almost always costs more than getting it right the first time.

What doing it together actually looks like

When brand and web are treated as one project, the brief happens once. You articulate your positioning, your audience, and your visual direction a single time — and that clarity flows through everything that follows.

The logo, color palette, and typography are designed with the website in mind from day one. By the time the web build starts, every design decision has context. Nothing gets made twice.

The practical benefit

Beyond the creative coherence, there's a practical one: one point of contact, one timeline, one invoice. You're not managing two separate relationships or waiting for one project to finish before the other can start. Everything moves together and lands together.

For a business that doesn't have a brand yet, doing both at once isn't just more efficient. It's the only approach that produces a result that holds together.